Beverage Business Basics

About this course

Beverage Business Basics is part of the Hospitality Beverage Academy, developed and taught by Master Sommelier Tony Lécuroux. The focused 4-hour course introduces the commercial side of wine in hospitality.

Rather than product knowledge, it centres on business thinking, how wine programmes are structured, priced and managed to drive profitability. The session is built around practical application and the key building blocks of a successful beverage programme.

Details

Who is this course for?

• ·Sommeliers looking to move from product knowledge to business thinking
• ·Hospitality professionals responsible for a beverage programme